Description

Support a Small Independent UK Family Business

When you shop with Smart Appliances UK, you're supporting a small independent family business that prides itself on offering premium TVs at outstanding prices, backed by friendly UK-based customer service before and after your purchase.

Fast & Free UK Delivery (2–4 Working Days)
In Stock & Ready for Immediate Dispatch
Brand New & Unused TV

LG OLED77G54LW 77" OLED 4K Smart TV – Brightest OLED Performance, Next-Level Gaming, Ultimate Design

Experience unrivalled picture brilliance, flawless motion, and breathtaking design with the LG OLED77G54LW – LG’s most advanced 77-inch OLED TV yet.
Equipped with groundbreaking Brightness Booster Ultimate technology, the OLED77G54LW delivers 40% higher brightness and stunning colour accuracy across the entire screen. Powered by the latest Alpha 11 AI Processor Gen2, every movie, series, and game bursts into life with sensational detail, vivid contrast, and ultra-realistic motion.

Designed for true home cinema lovers, this premium OLED 4K TV features Filmmaker Mode with Ambient Light Compensation, delivering director-intended visuals perfectly adapted to your room’s lighting. HDR10, Dolby Vision, and HLG support ensure breathtaking High Dynamic Range experiences every time you press play.

Serious about gaming?
The LG OLED77G54LW is a true OLED gaming TV beast:

Industry-first 4K 165Hz VRR
NVIDIA G-SYNC and AMD FreeSync Premium certification
VESA ClearMR 10000 smoothness
Experience silky-smooth, tear-free gameplay with ultra-low latency — making it the best TV for next-gen console and PC gaming.

Stunning Design, Smartest Features
With its ultra-slim Gallery Design and flush wall-mount (included), this LG OLED TV transforms into an elegant, modern centrepiece. The new webOS 25 Smart TV platform brings a wider app ecosystem, cloud gaming with Xbox Game Pass, multi-platform smart home control (including Google Home and ThinQ), and guarantees 5 years of system updates.

Unmatched sound comes courtesy of LG’s AI Sound Wizard, with AI Sound Pro transforming any two-channel audio into immersive 11.1.2-channel surround sound. Pair it with an LG soundbar using WOW Orchestra for a cinema-like audio experience that fills your space.

Discover the future of entertainment with the LG OLED77G54LW — the ultimate choice for picture quality, gaming power, and minimalist style.

Key Specifications: LG OLED77G54LW

Screen Size: 77 inches
Display: OLED Evo 4-stack with Brightness Booster Ultimate (40% brighter)
Processor: Alpha 11 AI Processor Gen2
HDR Support: HDR10, Dolby Vision, HLG
Refresh Rate: 4K at 165Hz (with VRR)
Gaming Features: NVIDIA G-SYNC, AMD FreeSync Premium, ClearMR 10000 Certified
Filmmaker Mode: Yes, with Ambient Light Compensation
Audio:

AI Sound Pro (11.1.2-channel virtual surround)
AI Sound Wizard (personalized tuning)
WOW Orchestra soundbar integration

Smart TV Platform: webOS 25 (5 years free OS updates)
Smart Home Integration: ThinQ, Google Home, Alexa built-in
Connectivity: HDMI 2.1, Wi-Fi 6E, Bluetooth 5.1
Design: Ultra-slim Gallery Design, 4 Side Cinema Screen, flush wall mount included
Dimensions (without stand): Approx. 1712mm x 983mm x 24.3mm
Weight: Approx. 34.9kg

Why Choose the LG OLED77G54LW?

Brightest and most lifelike OLED picture quality yet
Ultimate 4K gaming performance with 165Hz VRR
Award-winning slim Gallery Design
Personalised sound for every listener
Smarter, faster Smart TV with webOS 25

Explore the LG OLED77G54LW today and transform your living room into the ultimate home cinema and gaming arena.

Delivery

White Glove TV Delivery Service

Delivered the Way Premium TVs Should Be

At Smart Appliances UK, we believe buying a premium television should be an enjoyable experience from start to finish.

Unlike standard parcel deliveries, every television is delivered by a specialist two-person White Glove delivery team, ensuring your TV arrives safely and is fully inspected before the delivery is completed.

What's Included

📅 Convenient Delivery Appointment

Once your order has been dispatched, our specialist courier will contact you directly to arrange a suitable delivery date.

You'll never be left wondering when your TV will arrive.

🚚 Two-Person Delivery Team

Large televisions require specialist handling.

Our experienced two-person delivery team will carefully carry your TV into your home and place it in the room of your choice, including upstairs where safe access is available.

📦 Unpacking & Inspection

Your TV will be carefully unpacked in your home.

The delivery team will power the television on, allowing you to inspect:

Screen condition
Cabinet condition
Accessories
General appearance

This gives you complete peace of mind that everything has arrived exactly as expected before the delivery is completed.

📺 Optional TV Assembly - Only £24.99

If you require assistance assembling your television stand, we can arrange this for just £24.99.

Our delivery team will spend up to 30 minutes assembling the TV onto its stand.

Please note this service covers stand assembly only and does not include wall mounting or installation.

♻️ Packaging Removed

Once you're happy with your television, we'll remove all packaging and leave your home clean and tidy.

No large TV box left taking up space.

Delivery Areas

FREE Delivery

✔ England

✔ Wales

✔ Most of Scotland

For some remote Scottish postcodes (North of Glasgow & Edinburgh), a small delivery surcharge may apply.

Please contact us if you would like to check your postcode before ordering.

Before Delivery

To ensure everything goes smoothly, please have:

A valid photo ID available if requested
Someone over 18 present to accept delivery
A clear route into your property for the television

Please Inspect Your Television

We kindly ask that you fully inspect the television while our delivery team is present.

Please check:

The screen for any cracks or damage
The cabinet and frame
All included accessories
That the television powers on correctly

Our delivery team will happily wait while these checks are carried out.

If there are any issues, they will be recorded immediately and the television can be refused if necessary.

Why We Ask You to Inspect

Televisions are fragile items and can occasionally be damaged during transport despite every precaution being taken.

By inspecting the television before signing, any transport damage can be dealt with immediately, making the process quick and hassle-free for everyone.

Once the delivery has been accepted and the driver has left, you are unable top claim for damage.

Delivery Times

Most televisions are delivered within 3–7 working days from dispatch.

Delivery times may occasionally vary depending on your location and courier availability.

Why Customers Love Our Delivery Service

✔ Specialist TV couriers

✔ Two-person delivery team

✔ TV carried into your home

✔ Optional stand assembly

✔ TV unpacked and powered on

✔ Time to inspect before accepting

✔ Packaging removed

✔ Friendly, professional service

Our Stock

What is Liquidated Stock?

Liquidated stock refers to merchandise from businesses that have closed down or gone bankrupt. These products are sold off to cover the debts of the company. We acquire these items, particularly from electronic companies, at significantly reduced prices. Additionally, we have partnerships with major UK distributors, allowing us to obtain excess or last year's stock from various companies.

Quality Checks for Each TV/Product:

We take the quality of our products seriously. Here's how we ensure the items meet high standards:

Warranty Validation: We verify the validity of the warranty or provide our own retailer warranty. In some cases, due to the nature of liquidated stock, serial plates from manufacturers might be missing.
Usage Validation: For TVs, we check the viewing hours to ensure the product has not been previously used. This helps us ensure you receive a product in excellent condition.
Rejection Policy: Any product that doesn't meet our strict standards is rejected. These items are then sold to local traders. We only sell products that pass our rigorous checks to guarantee customer satisfaction.

Important: We understand how crucial it is for you to receive a flawless product. That's why our delivery process includes unpacking and turning on the TV for your inspection. Please carefully examine the item before signing for it, as any physical damage reported after signing cannot be claimed.

What is the Warranty?

All items you purchase from us come with a warranty provided by the manufacturer or smartappliancesuk. This warranty ensures that in the event of any technical issues, we will promptly address and resolve the problem for you. It's our way of providing you with complete peace of mind. However, it's important to note that this warranty does not cover physical damage or any attempts at repairs made by unauthorized individuals.

What Will My Item Include?

Your purchase is comprehensive and includes everything you need to get started:

Accessories: Your item will come with a remote and power cable.
TV Specifics: For TVs, you might receive both regular and SMART remotes if needed. Additionally, screws and a stand will be provided unless you request a wall bracket. If your TV requires a connect box, it will be included.
E-Manual: Most TVs now come with an electronic manual accessible through the TV menu. If a paper manual is not included, don't worry; we can send you a downloadable version via email.
Note: Some items might be in an open box condition, meaning the original packaging may not be pristine. Also, the original paperwork might not be included, but we ensure all necessary components are provided.

What is the Item Condition?

We take pride in delivering products in excellent condition:

Quality Assurance: Every item, especially TVs, undergoes rigorous testing to ensure it meets our high standards. We perform security marking to safeguard your purchase.
Occasional Imperfections: In very rare instances, a TV might have a minor scuff or mark on the back. However, please rest assured that this won't affect the performance, and it will be hardly noticeable. We never send out TVs with marks on the screen or front bezel.
Packaging: To ensure safe delivery, we might replace the original box with our own sturdy packaging. Our priority is to make sure your item arrives in perfect condition.

Warranty

Warranty Information

Buy Smart. Save Money.

Every television purchased from Smart Appliances UK includes a 12-Month Warranty as standard, giving you complete peace of mind from day one.

Our aim has always been simple:

Offer premium televisions at the best possible prices, rather than charging hundreds of pounds more for extended warranties that many customers may never need.

Why Don't We Include a 5-Year Warranty?

Many retailers advertise "FREE 5-Year Warranties", but the cost of these promotions is often reflected in the selling price of the television.

In many cases, customers end up paying significantly more overall, even if the extended warranty is never used.

At Smart Appliances UK, we'd rather pass those savings directly to you.

You receive:

✔ A lower purchase price
✔ A 12-month warranty included
✔ The freedom to choose whether you want additional cover

We believe customers should decide how they spend their money, rather than paying for an extended warranty automatically built into the price.

Modern TVs Are More Reliable Than Ever

Today's televisions are built using highly advanced manufacturing processes and are designed to provide many years of reliable performance.

While no electronic product can be guaranteed never to develop a fault, genuine manufacturing defects are most likely to become apparent during the first year of ownership.

For many customers, the included 12-month warranty provides excellent peace of mind.

If You Want Longer Cover

If you'd prefer additional protection beyond your included warranty, you're free to choose the option that best suits your needs.

Many customers already have cover through:

Home insurance
Premium bank accounts
Appliance insurance
Independent extended warranty providers

This allows you to shop around and often find a policy that offers the level of cover you want at a competitive price.

Compare Before You Buy

Before purchasing any extended warranty, it's worth checking:

What's actually covered
Any excess charges
Whether accidental damage is included
Maximum claim values
Repair or replacement limits
Whether the policy offers value for your circumstances

Every customer's needs are different, and comparing policies can help ensure you only pay for the protection you actually want.

What's Included With Your Smart Appliances UK Warranty?

Your included 12-month warranty covers manufacturing or mechanical faults that occur during normal domestic use.

It does not cover:

Accidental or impact damage
Cracked or broken screens
Liquid damage
Cosmetic damage after delivery
Misuse or neglect
Unauthorised repairs or modifications
Damage caused by removing or tampering with security labels where fitted

Our Promise

We'd rather save our customers money than build the cost of an extended warranty into every television we sell.

Our focus is simple:

✔ Competitive prices
✔ Brand new televisions
✔ 12-month warranty included
✔ Specialist White Glove Delivery
✔ Friendly after-sales support from a UK family business

If you ever need assistance, our team is always happy to help.

Payment

Secure Payments & Pricing

Simple, Transparent Pricing

At Smart Appliances UK, we believe buying a premium television should be straightforward.

The price you see is the price you pay.

There are no hidden charges or unexpected extras. Before you complete your purchase, your shopping basket will clearly show:

✔ The cost of your television
✔ Any delivery charges (if applicable)
✔ Any optional services you have selected
✔ Your final total

Once your order has been placed, you'll receive an order confirmation by email for your records.

Safe & Secure Shopping

You can shop with complete confidence at Smart Appliances UK.

Our website uses industry-standard encryption technology to protect your personal and payment information throughout the checkout process.

Your payment details are securely processed, helping to ensure your information remains protected at every stage of your purchase.

When making a payment, simply look for the padlock symbol in your browser and ensure the website address begins with https://, confirming you are using a secure encrypted connection.

Fraud Protection

Your security is just as important to us as it is to you.

To help protect both our customers and our business from fraudulent transactions, every order is automatically checked using advanced fraud prevention systems.

Occasionally, an order may require additional verification before it can be dispatched.

If this happens, we may ask you to provide proof of:

Photo identification
Billing address
Delivery address

This is a normal security procedure and helps prevent unauthorised use of payment cards.

We appreciate your understanding and cooperation should these checks ever be required.

Flexible Payment Options

We accept a range of secure payment methods, allowing you to choose the option that's most convenient for you.

All payments are processed through secure payment gateways using encrypted technology to protect your information.

Shop With Confidence

When you order from Smart Appliances UK, you benefit from:

✔ Secure encrypted checkout

✔ Advanced fraud protection

✔ Transparent pricing

✔ Specialist White Glove Delivery

✔ 12-Month Warranty Included

✔ Friendly UK-based customer support

✔ Independent Family Business

Your Security Matters

Protecting our customers is one of our highest priorities.

If you ever have any questions about making a payment or placing an order, our team will be happy to help before you buy.

Thank you for choosing Smart Appliances UK – The Small Family Business.

Returns

Returns, Refunds & Warranty

Our Promise

At Smart Appliances UK, we want you to shop with confidence.

If you have any questions before or after your purchase, our friendly team is always happy to help. We aim to make every return or warranty claim as straightforward and stress-free as possible.

Changed Your Mind?

If you've changed your mind about your purchase, you have the right to notify us within 14 calendar days of receiving your order that you wish to return it.

To qualify for a full refund, the item must be:

In as-new condition
Complete with all accessories
Returned with the original packaging
Free from damage or marks
Not installed or permanently used

Customers are responsible for the cost of returning unwanted items.

Return costs vary depending on the size of the product.

Television Returns

We understand that you may wish to inspect your television after delivery.

You are welcome to carefully unpack the television to check that it is suitable.

However, televisions must not be used beyond what is reasonably necessary to inspect them.

Modern televisions record their operating hours, allowing us to verify the amount of use.

Where a television has been used beyond inspection or is returned in a condition that reduces its value, we may make a deduction from the refund to reflect that loss in value, as permitted under consumer legislation.

Accessories & Consumable Items

For hygiene and security reasons, some products cannot be returned once their factory seals or security packaging have been opened.

This includes items such as:

Headphones and earphones
Certain cables with security seals
Other sealed accessories where applicable

Please contact us if you're unsure whether an item can be returned before opening it.

Faulty Products

If your product develops a fault, please contact us as soon as possible by emailing:

sales@smartappliancesuk.com

Please include:

Your order number
A description of the fault
Photographs or video where possible
A photograph of the product serial number

This helps us resolve your issue as quickly as possible.

If a Fault Occurs Shortly After Delivery

If a genuine manufacturing fault develops shortly after delivery, we'll work with you to provide an appropriate resolution.

Depending on the circumstances, this may include:

Repair
Replacement
Refund
Replacement parts where appropriate

Every claim is assessed individually, and we may inspect or test the product before confirming the most appropriate solution.

During Your Warranty

Your television includes a 12-Month Smart Appliances UK Warranty (unless otherwise stated).

During this period, we'll assist with genuine manufacturing or mechanical faults that occur during normal domestic use.

The warranty does not cover:

Accidental damage
Screen impact or cracks
Liquid damage
Cosmetic damage after delivery
Misuse or neglect
Commercial or business use (unless specifically agreed)
Unauthorised repairs or modifications
Damage caused by removing security labels where fitted

Business Purchases

Products purchased for business or commercial use include a 1-month warranty, unless otherwise stated.

Damaged Deliveries

Every television is delivered using our specialist White Glove Delivery Service.

Our delivery team will:

Carefully unpack your television
Power it on
Allow you to inspect the screen and cabinet
Wait while you confirm you're happy with the condition

If you notice any physical damage, simply refuse the delivery and we'll arrange the next steps.

Because every television is inspected before acceptance, we cannot accept claims for physical damage once the delivery has been signed for and the driver has left.

This process protects both our customers and ourselves by ensuring any transport damage is identified immediately.

Repairs

Where a repair is required, turnaround times are typically between 7 and 28 days, although this may occasionally be longer if specialist parts need to be ordered.

We recommend keeping your original packaging during the warranty period, as it may be required if the product needs transporting safely.

Cancelling an Order

If you need to cancel your order before dispatch, please contact us as soon as possible.

If your order has already been dispatched, we may deduct any delivery and collection costs incurred.

These costs vary depending on the size of the item.

Delivery Information

While we always aim to deliver within our estimated timescales, delays can occasionally occur due to circumstances outside our control.

We recommend waiting until your television has been delivered and accepted before arranging wall mounting or third-party installation appointments.

Pricing Errors

Despite our best efforts, pricing or product information may occasionally contain genuine errors.

If this happens before a contract has been formed, we reserve the right to cancel the order and issue a full refund.

Refunds

Once a return has been received, inspected and approved, refunds are normally processed back to the original payment method.

Processing times vary depending on your payment provider but are typically completed within a few working days.

Chargebacks

If a payment dispute is raised with your card provider, we kindly ask that the product is not used while the dispute is being investigated.

This helps preserve the condition of the product until the matter has been resolved.

Need Help?

If you're unsure whether your item is covered, need advice before returning a product, or simply have a question, our customer support team will be happy to help.

Thank you for choosing Smart Appliances UK – The Small Family Business.

LG OLED77G54LW 77" OLED 4K Smart TV Brightest OLED HDR

Support a Small Independent UK Family Business

Support a Small Independent UK Family Business

White Glove TV Delivery Service

Delivered the Way Premium TVs Should Be

What's Included

📅 Convenient Delivery Appointment

🚚 Two-Person Delivery Team

📦 Unpacking & Inspection

📺 Optional TV Assembly - Only £24.99

♻️ Packaging Removed

Delivery Areas

FREE Delivery

Before Delivery

Please Inspect Your Television

Why We Ask You to Inspect

Delivery Times

Why Customers Love Our Delivery Service

What is Liquidated Stock?

Quality Checks for Each TV/Product:

What is the Warranty?

What Will My Item Include?

What is the Item Condition?

Warranty Information

Buy Smart. Save Money.

Why Don't We Include a 5-Year Warranty?

Modern TVs Are More Reliable Than Ever

If You Want Longer Cover

Compare Before You Buy

What's Included With Your Smart Appliances UK Warranty?

Our Promise

Secure Payments & Pricing

Simple, Transparent Pricing

Safe & Secure Shopping

Fraud Protection

Flexible Payment Options

Shop With Confidence

Your Security Matters